Values - Product180 - Steve Rankel

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It's hard to boil down the character, work ethic and spirit of a team into just words. But here’s our attempt…

Our Core Beliefs

1.	Language is powerful.
2.	Anything that doesn’t come from a customer’s mouth is only an educated guess.
3.	The closer your language matches how customers speak, the faster you will grow (ever notice how your sales rock stars actually talk like customers do?).
4.	The right language creates opportunities and relationships that are impossible if you speak in techno-latin, Geekspeak or Consultant Cant.
5.	Gathering and integrating customer input is critical to surviving & thriving today.
6.	Communicating effectively with your customer sets the highest possible bar for you, and usually knocks out your competition.

We Strive To…

1.	Breathe energy and life into client businesses. The world needs more passion and enthusiasm. Besides, it overcomes many obstacles.
2.	Work with those we trust and respect, who have great customers, a great team and a great product. The rest usually takes care of itself.
3.	Become an extension of your team. If that line doesn’t get blurred, you probably won’t get the most value.
4.	Deliver solutions, not aspirin. If you address the root instead of the fruit of your challenges, you’ll find the symptoms will go away.
5.	Be honest - which always outperforms other options. We try not to hurt people’s feelings, but beneficial change only happens when we give and respond to the truth.
6.	Pour ourselves out passionately for customers. If we can’t, then we will pass or respectfully decline.