Product180 Is Different!

Product180 specializes in helping B2B firms evolve how they communicate with customers.

What happens when you’re talking with someone who doesn’t speak your language? Lots of energy is expended, points aren’t clear, and you can lose your audience explaining even simple concepts.

Is that what it’s like for salespeople at your company?

The simple truth is this: your customers speak a language that is unique. They use words, stories, pictures and terminology that matter only to people just like them. Unfortunately, their language is often totally different from what your company uses to describe your product or service.

This language gap creates friction – slowing down your sales process, confusing potential customers, and pushing people away from your company.

So, instead of focusing on the mechanics of marketing or sales (techniques, SFA/CRM, marketing automation, databases, direct mail, websites, collateral) Product180 focuses on the language that makes marketing and sales effective.

We call it customer linguistics – and it’s how we identify the exact language, message and stories that matter to YOUR customers; and then equip your frontline staff to use it.

Sure, it might be delivered in customer cheat sheets, killer sales tools, web copy, case studies, an updated sales message or language training for the salesforce. But the real difference is this: the language and tools we deliver matter to your customers.

And THAT matters to your bottom line.