MARKETING 4 SALES (M4S)

As a former sales guy busy trying to make his numbers and deliver the goods, our founder (Steve) lived on a steady diet of cold calls, sales quotas and pressure from the CEO.

His marketing support was often bad (even if it was fancy) or non-existent.

So, about 15 years ago he began searching for a better way to sell more via marketing.

After many mistakes and lots of investing (mostly his money) a powerful, repeatable process emerged that uses marketing to drive new sales and speed up the sales cycle.

That process is called Marketing 4 Sales.

The magic of Marketing 4 Sales is that it attracts your ideal customers, repels time wasters, rapidly overcomes sales objections and moves prospects through the buying process. Faster.

And helps you build a growth engine that can sustain long-term growth.

Most people don’t think marketing can do that.

Well, it can.

Stages in the M4S System

There’s always more beneath the surface than meets the eye, but the 5 main stages of applying Marketing 4 Sales to any business are:

• Establish Unique Value.
  Clarity, resulting in growth, begins with establishing and enhancing your unique value.
  
  
• Get into the Customer's Head.
  Understand why your customers bought, and validate how your unique value and selling story overcame their sales objections.
  
  
• Create 'Magic Words'.
  Your unique value is packaged with magic words so your message resonates with those who matter most.
  
  
• Develop the Marketing Growth Plan.
  Create the strategy and plan for growing by connecting the dots between marketing and sales, and between sales and THE RIGHT customers.
  
  
• Build M4S Tools & Build the Engine.
  Create or enhance M4S tools and sustain growth by attracting more of the right customers, and accelerating your current sales process.

Where Does Marketing 4 Sales (M4S) Work Best?

M4S is well suited for firms in B2B who sell 5-, 6- or even 7-figure products and services.

It is particularly effective in difficult sales, such as healthcare (where physicians and hospital executives can be very difficult to convince), and in highly competitive / commodity markets.

Who Are Your Best Clients?

Candidly, our best clients tend to be companies with little or no ‘marketing ego.’

In other words, they are not busy defending what they have already done. Instead, they are looking for new ways to grow, fresh ideas, and want to build for the long-term.

How Long Does It Take?

M4S is not a quick-fix or band-aid for serious business problems. It’s not ‘the latest gimmick’ or some ‘hot new idea.’ It is marketing based on successfully linking how customers buy, how you sell, and what your business offers.

But it doesn’t have to take long.

We worked with one firm who experienced a positive impact on sales and closure rates within 28 days of the project kickoff.

At another firm we invested an entire year getting their marketing right.

But before you say ‘that’s too long’ let us share this: within the first 90 days after we completed the marketing buildout, the second firm closed enough new business to grow revenues by 20%.

Long or short, Marketing 4 Sales works.

How Can You Substantiate That M4S Works?

Don’t take our word for it. 

See what our customers have to say, and results we’ve achieved for them. Then, make your own decision.

Anyway, thanks for visiting with us. We hope you learn a lot, and build marketing that sells.