The Way We Work
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 Marketing
4 Sales | Steve's
Musings | Success
Stories | About | Contact |
“When Steve started working with one of our products, sales and pipeline activity jumped significantly. It was actually kind of surreal.”
David Pearah
former Director of
Product Management
Dictaphone Corporation
What Do You Do?
We help clients create marketing that sells - that differentiates their offering in the market, attracts the RIGHT customers and accelerates the sales process. Together, those form a sustainable growth engine.
Who Do You Work With?
We work with ethical companies looking for a competitive edge and hoping to find marketing experts who understand sales & how to grow their business.
What Size Companies Do You Work With?
Companies range in size from small companies who wish they had a stellar VP of Marketing and support team but don't; to larger companies run by someone who 'gets it' and wants their staff to create Marketing 4 Sales.
When Does Marketing 4 Sales (M4S) Work Best?
When clients really want help. Our best clients tend have little or no 'marketing ego.' They seek new ways to grow, fresh ideas, and are building for the long-term.
How Do You Usually Engage with Clients?
We bring Marketing 4 Sales expertise to you in 4 different ways:
How Can You Prove That M4S Works?
Don’t take our word for it.
See what our customers have to say, and results we’ve achieved for them. Then, make your own decision.
Steve Rankel is an entrepreneur, former Big-8 consultant and 6-figure sales executive who realized that his calling was broader than just closing deals. Having lived firsthand with the challenges of sales quotas, pressure from the CEO and poor marketing (or NONE at all), he discovered better ways to sell and grow sales revenue through marketing.
Over time, after many mistakes and heavy investments of his personal time and money (not to mention risking his reputation) a powerful, repeatable process emerged. That process is called Marketing 4 Sales.
Steve applied the foundational Marketing4Sales principles and tools to help companies of different sizes experience dramatic growth; overcome roadblocks and come back from brink of bankruptcy; and even get acquired for as much as $357MM. He has also instructed scores of marketers and salespeople on how to use the fundamentals of Marketing4Sales to improve their own daily lives and businesses.
Steve's work is split between large multinationals like Cigna, Nuance (Dictaphone's parent company), Motorola and Karl Storz Endoscopy; and small, growing companies (usually under $10MM) that have hit a plateau and want fresh ideas and help getting to the next level.
Steve was co-developer and a lead consultant of Ernst & Young’s original competitive benchmarking methodology. He also created the Nike Air Card & relationship marketing concepts that were credited to others after appearing later on the market.
A prolific writer and speaker on marketing, business and ethics-related topics, Steve has conducted workshops and courses on multiple topics in marketing and product management for the Association of International Product Marketing and Management (AIPMM).
As the son of Austrian immigrants and member of a large family that has started and run almost 20 companies in the US, Europe and Canada, Steve comes from a rich heritage of business leaders. He credits his forefathers as both inspiration and mentors, who gave him a chance when he was still very young and wet behind the ears. He holds a BS in Marketing and Information Systems, summa cum laude, from Clarkson University and is certified in Product Management and Product Marketing.
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