“Product180 helped us understand exactly why our best customers bought, then trained our salesforce to sell that message, like our rock stars already did.”

Mark Kushinsky, CEO
Insight Direct 

    spaceDo You Know:

  • Exactly why customers buy?
  • The sales message & behaviors that won their trust?
  • How to equip the whole team to sell like your rockstars?

spaceIf not, how effective is your sales and marketing?


The #1 Question Customers Ask is…

Hottest Downloads

Why You Need a Killer Value Proposition
White paper get it

5-Keys to Creating a Killer Value Proposition
5-Day Email Course. Practical tips & exercises. get it

Value Proposition Scorecard
Evaluate Your Current Value Proposition. get it

Value Component Analysis Tool
Differentiate or Die! get it

Secret Sauce Scorecard
What Makes You Special or Unique? get it


Scheduled Events

4.9.09 7:00PM EST
Product180 creates TV show to communicate
Big Brother Big Sister Foundation’s “Killer Value Proposition” - entitled ‘Pack Rat vs. Purger.’ Premier @ Arlington Community Media, Arlington, MA. Open to the public.

4.15.09 5:00PM EST
"Silver Bullets for Marketing & Sales IMPACT in a Tough Economy." Steve Rankel appears live with a panel of experts - including Google’s Artina Sheikh. Live at Merrimack Valley Venture Forum, Lowell, MA.register

5.01.09 12:00PM EST
Finding the Elusive Killer Value Proposition, with Steve Rankel. Webinar sponsored by AIPMM. register

5.21.09 12:00PM EST
How to Generate Sales for New Products – FASTER! Craig Elias of ShiftSelling.com with Steve Rankel. Webinar sponsored by AIPMM.register

5.29.09 12:00PM EST
"Bridging the Sales & Marketing Gap: 5 Secrets to How Marketing Can Help You SELL MORE NOW." Steve Rankel of Product180 and Dean Holmes of Vertis, Inc. Webinar sponsored by AIPMM.

Killer Value Proposition Toolkit

          KVP toolkit

          Full of practical tips and real-world examples,our Killer Value Proposition Toolkit provides a clear,step-by-step process to sharpen or create your value proposition…

           





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