Hottest Downloads

"Killer" Value Proposition Executive Briefing
10-Minute Vignette

Finding the Elusive "Killer" Value Proposition!
Jigsaw Webinar

What You Say Is What You Sell
Jigsaw Featured Whitepaper

Why You Need a Killer Value Proposition
White paper

5-Keys to Creating a Killer Value Proposition
5-Day Email Course. Practical tips & exercises.

Value Proposition Scorecard
Evaluate Your Current Value Proposition.

Value Component Analysis Tool
Differentiate or Die!

Secret Sauce Scorecard
What Makes You Special or Unique?

Customer Linguistics Scorecard
Are you using the language, magic words and stories that resonate with customers today, and move them to buy?

Craft Your Killer Value Proposition
Sell more of what you have...without changing your product or discounting.

	Full of practical tips and real-world examples, our Killer Value Proposition Toolkit provides a clear, step-by-step process to sharpen or create your value proposition.
	KVP Boot Camp is designed for marketers, small business owners, salespeople, product managers and product marketers who need a jumpstart in crafting their Killer Value Proposition.

Scheduled Events

2.5.10 12:00PM EST
“Building Your KVP Live Q/A session"
We had tons of questions after the last few KVP webinars. This is an open forum to answer your value proposition questions LIVE with our experts.

TBD
“The Fine Art of Chasing Your Customers Away
(and How to STOP IT!)"
Winning & keeping customers is tough in any time. But today, it’s easier to lose a deal more than ever. As a CEO or Top Dog, how do you set up your marketing and sales teams to win ALL the deals you should?

2.19.10 12:00PM EST
“Customer Linguistics: The Art of Selling More by Speaking Your Customer's Language"
How you sell, and how you describe what you sell, can dramatically speed up OR slow down the customer buying process.

The #1 Question Customers Ask is…

Previous Events

1.20.10 1:00PM EST
“Finding the Elusive Killer Value Proposition” Align your sales & marketing behind a KVP – so that once you have a prospect’s attention – WHAT you tell them is so compelling that buying from you is a no-brainer. Sponsored by Jigsaw.

12.17.09 12:00PM EST
“The Fine Art of Chasing Your Customers Away (and How to STOP IT!)"
Winning & keeping customers is tough in any time. But today, it’s easier to lose a deal more than ever. As a CEO or Top Dog, how do you set up your marketing and sales teams to win ALL the deals you should?

12.16.09 12:00PM EST
“How to Make Your Numbers in 2010"
Strategies for CEO's, Entrepreneurs & Executives ‘On the Hook’ for Revenue. What should you DO When REVENUE (and growth) rest squarely on YOUR shoulders?

12.10.09 12:00PM EST
“Finding the Elusive Killer Value Proposition” Align your sales & marketing behind a KVP – so that once you have a prospect’s attention – WHAT you tell them is so compelling that buying from you is a no-brainer.

11.16.09 -11.17.09 12:00PM EST
“Customer Linguistics: How to Sell More by Un-
locking Customer Language & Buying Behaviors.” Steve Rankel to keynote Product Management Education Conference, entitled Cracking the Code: Unlocking the Hidden Treasures in Your Customers Mind. An additional in-depth session will also be offered on-site at the Fairmont Hotel, San Jose. Special conference rate for Product180 fans.

8.19.09 12:00PM EST
“How to Get CEO’s to Call You: Take your Value Proposition Viral with Social Media.” There’s lots of noise in social media, but success is about following timeless principles, not fads. Join us as Steve Rankel of Product180 and Dean Holmes share a proven process with real-life examples on how to crack the social media code.

8.12.09 12:00PM EST
Customer Linguistics: The Art of Selling More by Speaking Your Customer’s Language How you sell, and how you describe what you sell, can dramatically speed up OR slow down the customer buying process.

7.29.09 1:00pm – 2:30pm EST
Finding the Elusive Killer Value Proposition Align your sales & marketing behind a KVP – so that once you have a prospect’s attention – WHAT you tell them is so compelling that buying from you is a no-brainer. Sponsored by Jigsaw.

5.29.09 12:00PM EST
"Bridging the Sales & Marketing Gap: 5 Secrets to How Marketing Can Help You SELL MORE NOW." Steve Rankel of Product180 and Dean Holmes of Vertis, Inc. Webinar sponsored by AIPMM.

5.21.09 12:00PM EST
How to Generate Sales for New Products – FASTER! Craig Elias of ShiftSelling.com with Steve Rankel. Webinar sponsored by AIPMM.

5.01.09 12:00PM EST
Finding the Elusive Killer Value Proposition with Steve Rankel. Webinar sponsored by AIPMM.

4.15.09 5:00PM EST
"Silver Bullets for Marketing & Sales IMPACT in a Tough Economy." Steve Rankel appears live with a panel of experts - including Google’s Artina Sheikh. Live at Merrimack Valley Venture Forum, Lowell, MA.

4.9.09 7:00PM EST
Product180 creates TV show to communicate Big Brother Big Sister Foundation’s “Killer Value Proposition” - entitled ‘Pack Rat vs. Purger.’ Premier @ Arlington Community Media, Arlington, MA. Open to the public.

3.30.09
Get Inside Your Customer's Head
Steve Rankel, Product 180
Customer Interview Secrets No One Ever Told You - to learn what they will buy NOW.

3.13.09
ACTION: The Only EFFECTIVE Anecdote To Fear
Steve Rankel, Product 180
Fear and worry breed inactivity and a reticence to commit to any new marketing, sales or product-related activity.

Finding the Elusive Killer Value Proposition! REVISITED
Steve Rankel, Product 180
Episode Synopsis: A killer value proposition is the foundation of ALL effective sales and marketing efforts.